The categories of Personal Information we collect depend on how you interact with us, our Services, and the requirements of applicable law. We collect Personal Information that you provide to us, information we obtain automatically when you use our Services, and information from other sources such as third-party services and organizations, as described below.

Account Creation.
We may collect Personal Information when you create an account, such as name, email address, username, and what country or state you are located in.
Purchases. We may collect Personal Information and details associated with your purchases, including payment information and address, ZIP or Postal Code. Any payments made via our Services are processed by third-party payment processors.
Your Communications with Us. We may collect Personal Information, such as email address, phone number, or mailing address when you request information about our Services, request customer or technical support, or otherwise communicate with us.
Interactive Features. We and others who use our Services may collect Personal Information that you submit or make available through our interactive features (e.g., messaging and chat features, commenting functionalities).

Other Personal Information you may provide. We may also collect other information from you, such as information about what products you purchased, your interests, and demographic information.

You are under no statutory or contractual obligation to provide us with your Personal Information. However, we require the information listed above to deal with you as a prospective customer or customer in an efficient and effective manner.

Personal Information Collected Automatically

We may collect Personal Information automatically when you use our Services.

Automatic Collection of Personal Information. We may collect certain information automatically when you use our Services, such as your Internet Protocol (IP) address, user settings, MAC address, cookie identifiers, mobile carrier, mobile advertising and other unique identifiers, browser or device information, and Internet service provider. We may also automatically collect information regarding your use of our Services, such as pages that you visit before, during and after using our Services, information about the links you click, the types of content you interact with, the frequency and duration of your activities, and other information about how you use our Services to improvise our services to make it more appealing.

HOW WE USE YOUR PERSONAL INFORMATION

We use your Personal Information for a variety of business purposes, including to provide our Services, for administrative purposes, and to market our products and Services, as described below.

To Provide Our Services

We use also your information to fulfill our contracts with you and provide you with our unique Services. These specific uses include processing such as:

• Establish and manage accounts and licenses, including by collecting and processing payments and completing transactions;
• Provide access to features of our Services;
• Communicating with you about your account, activities on our Services, and privacy notice changes;

To Run Our Business
We also use the information we collect for business and contractual purposes, including to:

• Pursuing our legitimate interests such as direct marketing, research, and development (including market research), network and information security, and fraud prevention;
• Advertise AVG products and services that we think may be of interest to you, including short-term, transient use, such as contextual customization of ads;
• Provide customer support, troubleshoot issues, manage your information and subscriptions, and respond to requests, questions, and comments;
• Communicate about, and administer participation in, special events, programs, surveys, contests, sweepstakes, and other offers and promotions;
• Processing applications if you apply for a job we post on our Services;
• Conduct market and consumer research and trend analyses;
• Improving, upgrading, or enhancing our Services;
• Developing new products and Services;
• Internal quality control and safety;
• Perform accounting, auditing, billing, reconciliation, and collection activities;
• Prevent, detect, identify, investigate, and respond to potential or actual claims, liabilities, prohibited behavior, and criminal activity;
• Comply with and enforce legal rights, requirements, agreements, and policies;
• Carrying out other activities that are required to comply with our legal obligations;